Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. Growing your channel is essential if you want your videos to be seen – and your message heard. The only way to do that is to gain YouTube subscribers. But how do you get more subscribers on YouTube?
Today, we’ll look at everything you need to know about how to get more subscribers on YouTube so you can grow your YouTube marketing channel exponentially. We’ll aim to answer questions like how do you get subscribers on YouTube? and how to get subscribers on YouTube fast? More importantly, we’ll be showing you how to get more subscribers on YouTube FOR FREE.
Read on to find out how to grow YouTube subscribers using three simple but highly effective steps.
1. Follow YouTube SEO Best Practices
A good way to ensure your video marketing campaigns gain the attention of your audience is to follow YouTube SEO best practices and optimize your YouTube marketing profile. By employing video SEO optimization techniques, you can boost the ranking of your video marketing channel and make it easier for audiences to discover your videos. Follow the YouTube SEO tips listed below and get free YouTube subscribers in no time.
Optimize Your Channel
We know what you’re thinking: How do I get more subscribers on YouTube when it’s such a competitive platform? With so many videos on the site already, it’s easy to get lost in all the clutter. This is why YouTube SEO is important, and an excellent example of why you need to optimize your channel. Here are some YouTube SEO tips for optimizing your channel:
- Use a channel icon. It’s like a custom thumbnail that showcases your brand everywhere on YouTube.
- Create a tagline. Highlight what makes your channel unique and add it as a subhead on your channel art.
- Write a compelling channel description. Optimize your channel for video SEO by showcasing what your business is about while adding relevant keywords.
- Create a channel trailer. Add a short video about the type of content viewers can expect on your channel and get free YouTube subscribers instantly.
Optimize Your Video Uploads
Optimizing your videos for video SEO unlocks special features that can help you get YouTube subscribers through discovery. Video SEO optimization helps YouTube categorize your videos and connect you with your target audience. If you were ever wondering how to gain subscribers on YouTube, making it more visible is the way to go.
HubSpot has shared a few YouTube SEO tips for optimizing your video uploads to get free YouTube subscribers. According to HubSpot, a video optimized for SEO has four major elements:
- A title that contains a target keyword
- A natural video description that contains a few more target keywords
- An engaging video thumbnail that captures the attention of your target audience
- And an embedded branding watermark and end screen to boost YouTube subscribers
But how do you get subscribers on YouTube if you don’t upload content regularly? The answer is by having a regular content schedule, which is also one of the best ways to boost YouTube subscribers. Some recommend publishing a video every week, while others say multiple times a week. But according to Thrive’s Media Specialist Corbin Hubbard, the upload schedule doesn’t matter. What matters is that 1) you publish regularly and 2) your YouTube subscribers know about it.
The key to success is consistency,” said Hubbard. “If you want to upload once a month, once a week, once a day, that’s great. Just doing it consistently so your viewers know what and when to expect, that’s the magic.”Corbin Hubbard
By following these best practices in video SEO optimization, you ensure that audiences can find your content either through Google Search or YouTube’s native search feature and gain YouTube subscribers in the process.
Organize Your Videos Into Playlists
One of the most helpful YouTube SEO tips on how to get free subscribers on YouTube is organizing your video content into playlists. Playlists help you gain YouTube subscribers through curated content, which helps to improve watch time and discoverability. But in order to boost YouTube subscribers, a simple video playlist won’t suffice.
According to Backlinko, organizing your content into “power playlists” can help you get YouTube subscribers by arranging content according to outcomes and not by topic. By outcome, we mean something tangible and attainable, like “how to get subscribers on YouTube fast.” In this way, you match user intent and get YouTube subscribers while also providing value to your existing ones.
2. Engage Your Audience
The next part of our guide on how to increase YouTube subscribers focuses on engagement. It’s a popular topic in the realm of video marketing. Particularly, we’re focused on the concept of using video as an engagement tool, not as an answer to how to increase YouTube subscribers free.
There isn’t too much advice out there on how to get a lot of subscribers on YouTube using engagement, hence the purpose of this guide.
So, how do you get subscribers on YouTube through engagement? Engaging with your audience can be just as beneficial for your video marketing campaigns. By constantly interacting with your audience, they feel more appreciated, attentive and connected, which can help instill loyalty. When this happens, you gain free YouTube subscribers, just like that.
Do you want to know how to get more YouTube subscribers through engagement? Read on below.
Respond to Each Comment
Free YouTube subscribers are actually just a comment away. But how is responding to comments related to how to gain subscribers on YouTube? And how do you get more subscribers on YouTube through interactions? The answer is by encouraging participation.
One of the most asked questions on YouTube’s FAQs is “how do I get more subscribers on YouTube?” YouTube’s answer talks about how responding to comments made by fans on a video encourages your audience to participate. When they feel encouraged, they feel compelled to get to know more about the value that you share, which can result in a larger fanbase.
Moreover, channels that respond to comments gain more attention because most other content creators won’t bother, helping you to stand out more.
“Heart” Awesome Comments
Whenever you heart certain comments on your videos, the users who commented are notified either through their notifications or via email (sometimes both). When they click on that notification, you bring them back to your channel, giving them another opportunity to subscribe. And hearts are three times more likely to receive a click from users than other notifications on YouTube, which is a huge win for you. So, if you were wondering how to get more subscribers on YouTube for free, sometimes all it takes is a heart.
Ask Them to “Like and Subscribe”
In some cases, the answer to how to get more YouTube subscribers is simply to ask. Reminding your audience to like and subscribe adds a call-to-action (CTA) to your videos. In this case, the action you want them to take is to like the video, which boosts engagement, and subscribe, which is how to gain subscribers on YouTube. Make sure you reveal the value they can gain when they subscribe, for example, “Subscribe to learn more about how to get subscribers on YouTube fast.”
So, we’ve shown you how to get more YouTube subscribers through engagement. Next, we’ll discuss a more direct approach.
3. Promote Your YouTube Channel
The last part of our guide on how to get subscribers on YouTube deals with attracting audiences from outside the platform. So if you’re still asking how do I get more subscribers on YouTube?, perhaps the answer is promoting your content. This is where other digital marketing strategies come in – you can do this yourself or work with a digital marketing agency.
Use Social Media
Social media is populated by people who willingly consume video content. In 2020, over 3.6 billion people used social media. Seventy-eight percent of those watched videos once a week and 55 percent watched videos every day. Harness audience interest in social video to understand how to get free subscribers on YouTube.
As for finding out how to get free subscribers on YouTube through social media, you must first identify channels that you’re already using. For instance, most businesses now have a Facebook page and an Instagram account. If you already have a significant following on both platforms, they should be a perfect fit for your YouTube strategy.
Others turn to advertising on social media to grow their subscriber base. Whatever strategy you pursue, remember to always add links in your posts so you can lead them back to YouTube.
Embed Videos in Blog Posts
What better way to promote your videos and see how to increase YouTube subscribers than incorporating video into your SEO strategy? This can be beneficial both ways. Adding a video can boost dwell time, which in turn boosts your SEO efforts. Meanwhile, your video also gains more exposure when aligned with your SEO strategy. A win-win!
Share Your Videos in Newsletters
If you’re running a newsletter as part of your email marketing strategy, consider embedding new content in your weekly email blasts. This is a great way to boost engagement and get your content seen directly.
Influencers are people who have learned how to increase YouTube subscribers free using their content alone. So, if you ever need help how to grow YouTube subscribers, work with influencers from your industry. Through their knowledge on how to get a lot of subscribers on YouTube, you gain access to a loyal fan base that can expand your reach and help you gain more followers.
Promote More Videos at the End of Your Videos
Are you wondering about how to get more subscribers on YouTube for free? By promoting your other videos at the end of your own videos. Embedded links at the end of your video content give you an extra opportunity to share valuable content with your audience. As they gain more value from your videos, they gain an extra incentive to subscribe.
That concludes our guide on how to get more subscribers on YouTube. In this blog, we answered pressing questions like “how do you get more subscribers on YouTube?” and showed examples of how to grow YouTube subscribers. After reading this article, are you still wondering about how to increase YouTube subscribers free?
After setting up your video marketing strategy, growing your audience should be a continuous priority to gain access to a wider audience. To do that, you have to know how to increase subscribers on YouTube. Getting more YouTube subscribers ensures that your videos are being watched. By knowing how to get a lot of subscribers on YouTube, users can spend more time on your channel and be alerted when you upload new content.
Growing your subscriber count on YouTube is one of the most important yet challenging parts of building a video marketing strategy. Thrive is here to make it easier for you. Gain access to a team that knows everything there is to know about how to get more subscribers on YouTube by working with Thrive.
Ernstaa is a full-service video marketing agency dedicated to sharing our knowledge on how to increase subscribers on YouTube. We leverage our expertise in many different ways to grow your audience to boost your video marketing efforts. Work with Ernstaa and you will never wonder about how to increase subscribers on YouTube ever again. Schedule a consultation with us by filling out this form or by giving us a call at +44 7442566632