For any real estate developer who is hoping to succeed, digital marketing is a great place to start. Developers not using this medium are losing out a plethora of opportunities that the medium has to offer. Here are some of the strategies that a developer can use:

• Building a strong real estate brand through a website, social media marketing, content marketing and search engine optimisation
• Acquiring customers through advertising on various platforms such as Facebook, Google, LinkedIn, lead nurturing techniques and influencer marketing
• Customer engagement via YouTube videos and social media posts